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Beach photography sounds like a total dream, right!!? Soft golden light, stunning ocean backdrops, and those light & airy portraits that just feel magical. But then… BOOM… you try to capture that perfect shot, and suddenly, it’s not so dreamy after all!!
The light’s too harsh, the wind’s throwing a tantrum, and your camera settings? Not cooperating. If you’ve ever felt completely lost at the beach, trust me, you’re not alone! Every great beach photographer (yep, including me!) had those same “uh-oh” moments when they first started.
But here’s the good news! Beach photography doesn’t have to be a struggle. With the right tips and tricks, you can photograph stunning, light-filled portraits, even if you’re just starting out! Ready to dive in? Here’s exactly what you need to know to crush it at your next beach session!
Choosing the right time of day for your beach photoshoot is a total game-changer! Why? Well, let’s talk about light.
If you’re shooting in the middle of the day, the sun can be harsh, which means overexposed skies, crazy shadows, and squinty clients. Not the vibe you want, right? And, let’s not forget, beaches tend to get way more crowded during the day plus it’s hot!
Now, let’s chat about the golden hours! These are the best times for capturing dreamy, light-filled portraits on the beach.
Sunrise – Early mornings are soft, calm, and full of peaceful magic. The light is super flattering, there’s usually way less wind (hello, beachy hair goals!), and the beach is quiet with no crowds in sight. Just don’t forget, the sun rises fast over the ocean, so be on time and always check the sunrise time. It changes every day!
Sunset – In the evening, the light turns warm and golden, giving you that romantic, glowy look we all love. It’s perfect for wrapping the day with a little photo magic. But don’t let the word “hour” fool you, it’s not a full hour of golden light! So use your time wisely, prep ahead, and double-check those sunset times too!
Both are beautiful, it really just depends on the vibe you’re going for!
But, here’s the kicker: it all depends on your style. If you’re going for soft, airy, and dreamy, you’ll want to hit that golden hour, either at sunrise or sunset. If you’re okay with a bit of challenge and want some depth and color, midday can work, just look for open shade, natural reflectors like piers, dunes, or umbrellas.
At the end of the day, it’s all about consistency and what fits your style. So, whether you’re chasing that golden light or playing with midday shadows, just make sure to pick the right time for the look you’re after. It’s about working with the light to capture your best photos, every time and what is convenient and works for your client’s comfort!
Pro Tip: If you are planning a sunrise session at a park or special location, always double-check the hours of operation before asking a client to meet you there. You do not want to show up ready to shoot and find out the park is closed. Trust me, that is not how you want to start a session!
Quick Recap: Best Times to Shoot at the Beach

Okay, real talk: camera settings can feel SO overwhelming when you’re first starting out. You’ve got ISO, aperture, shutter speed, white balance, and somehow they all work together? It’s enough to make your head spin!!
But here’s the thing: you don’t need to know everything about settings to start taking amazing beach portraits. What you DO need is a solid starting point, and that’s exactly what I’m giving you here
Common Beginner Struggles:
Been there. ALL of that is normal when you’re getting started. But the good news? Most of these problems come down to just a few simple setting adjustments.
The Beach Photography Settings You Need:
Here’s what I recommend as your go-to settings when shooting at the beach:
Pro Tip: If your sky looks like a bright white mess (also called “blown out”), don’t panic! Just lower your exposure. Bump it down by about 2 stops, expose for your subject first, and bam, problem solved! And don’t be afraid to check the back of your camera! It’s always better to fix it now while you’re shooting, instead of realizing the mistake later when it’s too late.

Start with these settings and adjust from there:
Aperture f/1.2–f/4.0 (Depending on the size of the group.)
Here’s the truth: you do not need to haul around five different lenses to nail a beach shoot. One solid lens is all it takes, if you choose the right one for the job.
After photographing everything from wild toddlers to big extended families on the beach, I’ve learned that simplicity is your best friend. You want a lens that delivers beautiful results and keeps you flexible enough to move, direct, and capture the moment without fiddling with gear the whole time.
Best Lenses for Beach Photography:
Lenses to Avoid as a Beginner:
Pro Tip: If you only bring one lens to the beach (and let’s be real, you don’t want to haul a bunch of gear around), the 50mm f/1.2 (or f/1.8) is your best bet. It’s lightweight, versatile, and does amazing things for portraits.
The Gear Rule: You don’t need to drag a ton of fancy lenses to the beach. And whatever you choose, protect it! Avoid switching lenses out on the beach (sand = no fun for your camera) and pick a lens that suits your shoot. For a large family of 10+, that 85mm might not be ideal, but the 50mm or a zoom lens like the 28-70mm will save you from running around too much.
Keep it simple, and you’ll be good to go
Posing doesn’t have to be stiff or awkward, especially at the beach, where the whole vibe should feel light, relaxed, and real.
I always start every beach session with the “everyone look and smile” shot. Why? Because it’s fast, easy, and gets everyone feeling like, “Okay, we got the ‘safe shot.’” Once that’s out of the way, you can move into the good stuff, those candid, natural, joy-filled moments that make your photos come alive.
And here’s the key: movement is magic. The beach is meant for motion, that is walking barefoot in the sand, wind in the hair, little ones running wild and your posing should work with that, not against it.
Why This Matters:
Every beach photoshoot starts with that classic “everyone look and smile” shot, get it out of the way first while everyone’s still happy and cooperating! Start with that smiling shot (it’s quick and easy) and then move into the more fun, relaxed poses. Have a list of core shots in your head and tick them off as you go, in this way, you’ll get the essentials and then have time to play!
Stiff, unnatural posing sticks out like a sore thumb, especially on the beach, where the vibe should be relaxed and carefree. Movement-based posing creates those effortless, candid moments that make your photos feel alive.
Easy Posing Tricks for Beginners:
Use Prompts, Not Poses
One of the best ways to create natural expressions is to give prompts, not directions. Instead of saying “Stand here and smile,” try:
Pro Tip: If posing feels awkward (for you or your clients), try playing some soft music from your phone to create a relaxed mood. It’s a small touch, but it can do wonders for getting everyone to loosen up and have fun!

Here’s the thing: you can have the best gear and the perfect poses, but if you show up unprepared, the whole session can unravel fast.
Whether you’re new to photography or just unfamiliar with a location, doing your homework ahead of time is one of the easiest ways to make sure your shoot runs smoothly. Ask questions. Scout the space. Know what you’re walking into.
Don’t be afraid to ask questions! Whether you’re new to the location or new to shooting at the beach, doing your homework is key. Learn about the location you’ll be shooting at, check for any rules or regulations (especially for private property) and find out what permits might be needed. The last thing you want is to get into trouble while working with paying clients!
The last thing you want is to get into trouble while working with paying clients!

Know the Location Inside and Out: You need to be familiar with the location. Know where the light hits, where you’ll park, and where the bathrooms are. These details might seem small, but they make a huge difference in how smoothly the shoot goes. If you’re shooting at a public beach, get there early so you can scope out the area and claim your spot before it gets crowded.
Check the Rules (Seriously!): Some beaches, especially state parks or popular tourist spots, have rules about professional photography. Don’t assume you can shoot anywhere. Look into whether you need a permit, and check if there are time restrictions or prop limits. The last thing you want is to get stopped or asked to leave mid-session with a paying client. Do the research ahead of time so you’re not caught off guard.


Respect the Environment: Respect the beach! Always follow the rules of the location, whether it’s a national park or a local beach. Respect nature, other visitors, and the environment. Being mindful of this will also help your clients feel at ease and contribute to a smoother session. The last thing you want is to get stopped or asked to leave mid-session with a paying client. Do the research ahead of time so you’re not caught off guard.
Plan for Lighting & Timing: Understand the light at the location and plan for it! When does the light soften? What time is sunrise or sunset? You don’t want to get caught in the harsh midday sun if you’re aiming for dreamy light and soft shadows. Plan your shoots around golden hour or take advantage of shaded areas to get that beautiful, even lighting.

The beach is beautiful, but it’s brutal on your gear. Between the salt spray, fine sand, humidity, and direct sun, there are a LOT of ways your camera can take a hit if you’re not prepared.
Here are the must-have tools I swear by to protect your equipment and keep everything running smoothly (here’s the link to my Amazon Store where you can find everything I personally use!):
What to Avoid
Pro Tip:
If you’re coming from an air-conditioned car, your camera will fog up in the heat and humidity. Arrive early to let your gear adjust before the session begins. (Bonus: you’ll be calmer and more prepped too!)

When you’re starting out as a beach photographer, one of the best tips I can give you is to shoot in-camera as much as possible. Trust me, this will save you HOURS of editing time! Avoid the mindset of, “I’ll just Photoshop that later.” If you focus on getting your shots right from the start, you’ll spend less time in post-processing and more time doing what you love!
For example, instead of planning to remove distractions or brighten shadows later, learn to position your subject away from background clutter and adjust your exposure on the spot. You’ll spend less time editing and more time actually enjoying your images.
Once you get your shots, when it’s time to edit, keep it consistent with your brand and style. Stick to your unique aesthetic so that every image aligns with what you want to show your clients.
And don’t forget to stay organized from day one. Knowing where your images are stored, how to import and export them, and keeping a system for your edits will make your workflow SO much smoother. One more thing: avoid cropping too much. It can affect the image quality, so make sure you’re framing your shots the way you want them right from the start.
And as your business grows, don’t be afraid to tweak and improve your systems. What works when you’re booking 2 sessions a month might not work when you’re shooting 10. Stay flexible and level up as you go!
By following these simple tips, you’ll create professional-quality images that are true to your vision and save yourself time in the process!
Pro Tip:
Shoot in RAW. Always. This gives you more flexibility when editing and helps you preserve detail in tricky lighting (like those bright beach skies!).

Master the Beach Portrait Like a Pro And Have Fun Doing It!
Look, beach photography doesn’t have to feel overwhelming. Once you know how to guide your clients, stay flexible with the weather, and create a laid-back vibe, everything gets easier (and way more fun!).
If you're ready to feel more confident heading into your next session, I’ve got something for you! I put together a free guide with my go-to tips for light-filled, dreamy beach portraits, plus the things I wish I knew when I was first starting out.